Keeping it Accountable
It costs more to acquire a new customer than to keep an existing one!
Customer Relationship Management or CRM is where marketing hands over to sales and lets the sales team interact with your prospects (soon to be customers!)
CRM is the final piece of the marketing technology workflow system that ensures end-to-end productivity
Even after the sale has been made, CRM helps cement your customers' relationships by helping to deliver an effective and efficient service that will keep your customers coming back for more.