Web Site Conversion Strategies

Running a small business, you've probably had your fair share of, shall we say "challenges", so when it comes to marketing, you don't need to be challenged about what to do next - nor do your prospects.

40%-80% are you serious! So, what is a Conversion Strategy?

So, how do you feel about getting more customers and generating more revenue without having to spend any more money on advertising?

Conversion Strategies or Optimisation is about having the right combination of factors in place that help change a prospect to a customer without them having to think "what's next".  It's not simply about the one-to-one "close" made by a salesman, that's the easy bit.

A conversion strategy will helps your prospect acknowledge that everything is in place and makes them feel comfortable when they are about to make a decision to engage with you or buy from you.  Get it wrong and your marketing is a waste of money. Get it right and your sales can go through the roof.

Web Conversion Optimisation - First Point of Contact

Great, so you've got a web site, but to begin with, you have to ask yourself these questions:-

• How much business do you really get from it?
• What do you expect from your web site?
• Do you appraise your web site like you do your staff?

As your web site is going to be the most popular first point of contact with your prospect, you need to look at Web Site Conversion Optimisation This is major area of internet marketing as is represents the convergence of sales and marketing by responding to the wishes (and psychology) of the browser.  Web Site Conversion Optimisation acknowledges that the browser is in control and that you have to follow their lead and not impose your own!

Automated Marketing Processes - Maintaining Momentum

Once a visitor has found you, and of course, likes what you do, say, write or offer (i.e. Your web site conversion optimisation actually works!) The next stage is initiate a process that keeps in touch with your new found business "friend".

It will come as no surprise that the most effective was to keep in touch is by setting up Automated Marketing Processes via online or offline software.

We have solutions to implement Automated Marketing Processes that will save you time, deliver the right marketing collateral and of course, boost your bottom line.

Marketing Technology and Integration

Either the new prospect has found you or you have found them.  You have been sending them information via your automated marketing processes and, although you don't know it yet, they are on the verge of contacting you to consider placing an order.

It's 11:13am, they pick up the phone.  They telephone the number on your web site.  They hear ringing!  They hear ringing! They hear ringing!  Will someone answer the phone?  No answer!  They hang up!

All that effort setting everything up online, the automated marketing processes, the documents, the web conversion optimisation...all wasted,  all because of an unanswered telephone call.

Marketing technology and integration with "human" systems in your business is paramount to your success. Fortunately, we have in-depth experience identifying the key hot spots that affect your overall contact with the outside world.

We have a passion for marketing technology and integration with systems such as call centers, CRM, voice over IP and CTI (dialling from screen and screen popping a customer contact record).

Where to now

There can be a lot to think about what it comes to planning and preparing the scope of a new strategy.  So, pick up the phone, we'd love to talk to you. You might find it easier if we meet, so why not contact us now on 0800 970 9751 and arrange a time.