Written by Administrator | 21 May 2010

I recently read Nigel’s book and found his writing style surprisingly easy to follow and understand and definitely appeals to entrepreneurs - a very interesting read.

I would thoroughly recommend “The Business Technology Handbook” to anyone who wants more out of their business and wishes to keep sales people at bay!

Please keep in touch.

Best regards

Paul Horwitz

www.eass.co.uk

Written by Administrator | 19 May 2010

Hi Nigel

My apologies for the delay in coming back to you about your book.

I confess I’ve not finished it yet but here are my observations so far ….

• The book is full of good stuff … a real tool kit
• I like being able to dip in and out although cross referencing at start of chapter could be a boon to navigating around the book
• The voice is not yours … or at least not all of the time.  You come across with such enthusiasm and passion face to face that the narrative fails to convey consistently
• There is still a lot of jargon and acronyms in the early chapters which could do with explaining. Have you thought of an “idiots dictionary” to help the technologically comatose?  Also suggest you put your grand-dad’s hat on and ask whether he’d understand!

I’ll keep reading ………….

All the best

Gary

Link to the ActionCoach web Site

Written by Chris Bown | 14 April 2010

How do you set up a business to be more efficient? There’s plenty of technology out there, from clever phone answering to automated email marketing and sophisticated CRM. So how do you cut through the complexity and find out what will be really effective for you?

In a new book – The Business Technology Handbook – Nigel Maine helps cut through some of that complexity, and points out that it won’t always be the salesman’s responsibility to sell you the best system for you – rather he’ll sell you the system he has to sell. As ever, the devil is in the detail and in stepping back and fundamentally understanding what you want a piece of kit or a system to do for you, before starting to make a shortlist.

Nigel’s background is a very useful one in this instance. He spent years in telecoms, so understands both sides of the fence when looking at the selling-buying interface. His book also contains useful case studies demonstrating how, when you choose the right system – whatever the part of the business you are trying to smarten up – there can be dramatic improvements in efficiency and customer experience.

Nigel doesn’t fall completely for new technology. His book also runs through the time-served marketing steps any business can effectively take through networking and shared promotion, as no amount of email marketing can beat face to face interactions for many businesses.

Link to Marketing International web site.

Written by Administrator | 07 April 2010

“For those of us old enough to remember the format of the Haynes manuals for cars, this is the business book equivalent.  Clear chapter listings allow you to get to the section of interest with ease and the sections are well constructed, thought through and presented.

Nigel demonstrates his clear experience and expertise of his subject and this is a great book for small business looking to develop but not sure of all the help, options and technology in the market”.  A real must have!

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