Search Engine Marketing - PPC

Because it is a relatively recent phenomenon, just to be on the safe side, I want to just go over the meaning of the term “pay-per-click advertising,” and to stress the enormous potential for increasing your online presence and bring more traffic to your websites.

Even those who understand basic search engine marketing techniques sometimes fail to make the distinction between pay-per-click (hereafter, PPC) ad campaigns and organic search engine optimisation.

Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users. Pay Per Click advertising is the placement of a small advert on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad.

Advertisers pay nothing to appear on the results page, but only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. The term "pay per click" means just what it says: the advertiser pays each time a visitor clicks on the ad.

The most popular PPC search engine is Google; their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, MSN Live, and Ask. A large number of other search engines offering PPC advertising opportunities are available - ranging from metasearch engines that incorporate traffic from numerous other engines and online sources all the way to small, niche search engines that specialise in one or more categories or topics of interest. 

Below is a screenshot of a Google search engine results page, indicating the locations on the page where PPC ads are placed.

Call us now to find out how Pay Per Click Advertising can work for your company

We will organise, structure and plan your pay per click marketing campaign, only if and when it is relevant and applicable to your business.

Call 0800 970 9751 today