Personalised URL Marketing

Now Its Really Personal...

Ever got a letter or an email addressed to Dear "Sir" or "Madam". Yes, we've all had them and they're filed straight in the bin. But, how do you make the most of the information when you do have their details?

You can now create a personalised url marketing solution that's a perfect platform to get closer to your prospects and achieve great results.

Imagine...! You send a beautifully crafted sales letter or postcard addresses to your prospect.  But, unlike your competition, you also invite them to take a look at their unique personalised url marketing web page i.e. steve.jones.yourdomain.com.

Your potential prospect is so intrigued by this approach, that they visit their personalised URL (pURL) where you have carefully written your landing page.  The personal details you have obtained, like their first name or last name, company etc is displayed like a mail merge on the landing page, giving a far less formal impression. You could even show an introduction video.

This superior strategy directs your prospect to your "Call To Action", illustrating exactly what it is you want them to do now you have their attention.

Why does Personalised URL Marketing work?

Why is personalised URL marketing so effective? From a psychological standpoint, people love to hear their name (except when called to the boss's office). Placing a person's name next to your company's URL creates a trust-based connection. And a company that goes to the effort to create a personalised web link that greets you by name makes it clear that they value the relationship.

Personalised URL Marketing (pURL's) are Perfect for:

• Postcards
• Direct Mail
• Email Campaigns
• Surveys
• Providing a personalised web page for your visitors
• The solutions can be customised to your site's or campaign's needs.

• Enhance the end user's experience with a personalised marketing url, mail-merged into direct mail campaigns
• Drive direct mail recipients to a personalised web page, with pre-filled in form fields
• Measure and track search responses from direct mail campaigns, and track conversion
• Increase the response rate of direct mail campaigns

Our Personalised URL Marketing System Highlights:

• Real-time reporting of list statistics, including time and date-stamp of each person who visits their personalised URL
• Personalised marketing URLs can be formatted either before or after the URL. For example, the system can be configured to use either of the following pURL formats:
  • john.smith.domain.com
  • www.domain.com/john.smith

You can also have full reporting access:

• Log into the system and see your statistics for each personalised URL marketing campaign.
• Assign a client or internal user to one or more landing pages, and give them just the access that they need.
• Create multiple landing pages and unlimited pURLs per domain
• Integrated source-code tracking
• Use the user's information to personalise the landing page
• Pre-fill in form fields when a visitor visits their personalised URL marketing page
• Built-in Contact Me Now Form system (to ensure accuracy of data, such as address or telephone numbers - fantastic to obtain clients mobile numbers!!!)
• Survey question builder - allows you to create custom surveys with radio button groups, drop down lists, text fields or check boxes
• Additional forms, surveys available (custom features)
• Changes made to landing pages site via the content management system are instantly available to users on the web when they visit their page
• The website layout is defined in a pre-defined template, and the Content Management System (CMS) is designed to give users the ability to edit sections of the site, including the navigation
• Admin users have full access to all sections of the site; medium-access users can be limited only to certain pages or areas of the site. Either Market & Motivate or another qualified web developer / programmer can modify or add a template to the system

Costs

• Pricing starts from as little as £300 plus VAT for software only which you can load on to your own server and "do it yourself" (one domain name and unlimited landing pages).
• Full service where everything is managed for you.  Pricing starts at £600 plus VAT for a single domain and one landing page and £1595 plus VAT for up to five landing pages.
• Depending on your overall strategy, you may need a master license at £2995 plus VAT which allows for multiple domains,multiple campaigns and multiple landing pages.
• On line training can also be provided at a cost of £95 plus VAT per hour.

Personalised URL marketing is the most effective and receptive strategy you can use in your marketing, so contact us now on 0800 970 9751.