Conversion Rate Optimisation (CRO)

Could you handle a 5000% increase in business?

Chances are, you may never have heard of Web Site Conversion Rate Optimisation or CRO, but it's the process behind achieving a desired goal when someone visits your web site.  Pretty straightforward you would think, yet this is the place where most web sites fail and the investment is never realised.

Consider the time that is spent by sales people, honing their closing skills to make sure they "make that sale".  If they don't, they could lose their jobs.  But what about your web site.  How well is that performing.  What is your web sites' return on investment expected to be?

We know you want qualified leads and you would also like your web site to play a big part in generating new business, so why hasn't it worked out as well as you would have liked.

Apart from the WIIFM (Whats In It For Me) factor, i.e. making sure the visitor knows you're talking to them, about them and not about you, web conversion optimisation is also about your colour scheme, graphics, layout, size of text and then there's the navigation to consider. When you get it right your increase can be as much as 5000%.

Where to start with Conversion Rate Optimisatation (CRO)

There are a variety of areas we look at to achieve success with conversion rate optimisation such as:

• The look, feel, structure and layout of your landing page(s)
• The headings and sub-headings used
• The "call to actions"
• The graphics used
• The colours you use
• Maintaining a strategy that is "customer buying" focused and not your company's "selling process"
• Understanding your prospects' behavior
• Knowing how they use your site
• Testing alternative pages and electing to use the most effective (A/B Testing)
• Testing and alternating the content within a page (Multivariate Testing)
• Monitoring Web Analytics information and acting upon it

As the title suggests, once you have attracted a customer, the goal is to handle them in such a way so that they don't have to think about what you're saying or selling. KISS always plays a part - Keep It Strictly Simple (or keep it simple stupid!). The fact is, we always over complicate and never seem to put ourselves in the shoes of our customers. Next time you buy something, think about what made you buy it!

In addition, there is the written web copy that inspires people to act, that's where true salesmanship in print comes in to play on your web site.

Conversion rate optimisation is a method that that reviews the affect your site has on your visitors.  Its important to captivate them and manage their whole experience from the first small buying successes through to them becoming long term customers.

Conversion rate optimisation can increase your conversion rates and on line sales from 50% to 5000% Just imagine what that could do for your business.

Don't waste any more time, if your web site in not performing, contact us now and arrange a meeting or call on 0800 970 9751about Conversion Rate Optimisation...this is when it gets really interesting!.