There are a lot of ways Web sites make money, but one of the main sources of revenue is advertising. And one of the most popular forms of Internet advertising is the banner ad.

A banner ad is simply a special sort of hypertext link. that is displayed as a box containing graphics, images (usually with textual elements) and sometimes animation.

Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's Web site. This is something like touching a printed ad and being immediately teleported to the advertiser's store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.

Banners can appear on your own site for your own advertsing or you can agree for other businesses to advertise on your site and vice versa.

Banner Exchange, Affiliate Marketing and Banner Ad Networks are all methods of getting your name in front of other businesses.  We will advise you as to the most cost effective apprach to all your advertising, so don't worry about getting bogged down in arranging banner advertising.

On a final note, some advertisers have also found some success with interstitial ads. These are like Pop-up ads,  and appear appear in their own browser window. When a visitor clicks on a link, the interstitial ad appears before the browser brings up the linking page. Most interstitial ads close automatically, so they are less annoying than pop-up ads, but they briefly fill part of the user's screen, so they definitely make an impression!

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For more information about Banner Advertising or marketing in general, call us for a chat on 0800 970 9751 or send us a message to call you by clicking here.